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 Was created by Jewel, a mother of 5 a entrepreneur a women of God. Jewel the founder of this remarkable beauty brand, is a true inspiration when it comes to empowering individuals to love themselves and embrace their natural beauty. With an unwavering commitment to promoting self-care and personal growth, she has not only created exceptional hair products but also cultivated a community that celebrates diversity and inclusivity. , encouraging everyone to be their authentic selves. Jewel has ignited a positive change in the way people perceive themselves and others. Her casual approach towards these profound ideals allows her message to resonate with a wide range of individuals seeking genuine self-expression and self-love.